Tango Travel
Tango Travel is a leading travel agency in Ukraine with over 12 years of experience, providing tours to more than 35 countries worldwide.
Country
2023
Involvment
Link
Challenge: The agency needed a refreshed brand identity and an improved user experience to appeal to a new target audience and modernize its digital presence.
Solution: In-depth user research was conducted to uncover audience pain points and opportunities for improvement. These insights informed a visually engaging and intuitive website, featuring optimized user journeys and a revitalized brand identity aligned with the agency’s growth goals.
Research & Exploration
A structured, user-centered process was followed to ensure a strong experience from the ground up. The project began with pre-sale research to understand business goals and technical constraints, followed by in-depth user research to define the core audience and map improved user flows.
Branding played a key role in evolving the visual identity toward a more mature and trustworthy look while maintaining a friendly tone. The process concluded with prototyping, testing, and iterative UI refinement based on user feedback.
Wireframing & Iterations
Wireframes established a structured foundation for the new design and functionality, with a focus on intuitive navigation, streamlined booking flows, and clear content presentation. Through testing and iteration at this stage, friction in the booking process was reduced, making it easier for users to find and book tours efficiently.
Before & After
The previous branding relied on vibrant, festive imagery that lacked a sense of professionalism. The identity was refined with an elegant calligraphic typeface, creating a more modern and trustworthy yet inviting look. To preserve warmth and personality, custom illustrations were introduced across the website and marketing materials, while maintaining clarity and usability.
From a UX perspective, the redesign strengthened visual hierarchy and readability, making key information easier to scan. A refined color palette and structured layouts improved trust and accessibility, enabling users to navigate the platform effortlessly while staying connected to the brand’s character.
Features / Registration
Previously, the full-page registration process felt overwhelming. We streamlined it into a modal window, allowing users to sign up without disrupting their flow. This small but effective change significantly improved usability and encouraged more registrations.
Main page
The original full-page registration flow felt overwhelming, so it was simplified into a modal experience that allows users to sign up without breaking their browsing flow. This focused adjustment improved usability and helped increase registration engagement.
Search Results
Search results were redesigned to surface key details at a glance, including tour name, destination, price, availability, and customer ratings. Interactive filters allow users to refine results easily without adding unnecessary complexity.
Tour Page
Search results now present essential information at a glance - such as tour name, destination, price, availability, and customer ratings. Thoughtfully designed filters allow users to narrow options efficiently, helping them find the right tour without feeling overwhelmed.
Tour Booking
The booking flow was restructured to improve efficiency and clarity. Users can now select add-ons such as excursions or hotels, choose flexible payment options, and review all booking details in a clear, structured format before completing their purchase.
Personal Area
The redesigned user dashboard makes managing bookings effortless. Upcoming and past trips are organized in a clear table, with easy options to modify reservations and handle payments seamlessly.
Tour Review
Users can now leave reviews with images, offering authentic feedback for future travelers. A structured format ensures credibility, while a rating system highlights the best experiences, helping others make informed decisions.
About Us
This section builds trust by highlighting the company’s history, mission, and team. Customer testimonials further reinforce credibility, helping users feel confident in choosing Tango Travel.
News
A dedicated news section keeps users up to date on new tour launches, limited-time promotions, and important travel advisories.
Hotels
To enhance the overall travel experience, users can now browse and book accommodations and excursions directly within the platform, creating a seamless all-in-one booking experience.
Tour Agent: Booking Page
A dedicated dashboard was designed for tour agents managing multiple bookings. Reservations are displayed in a clear table view with statuses such as pending, confirmed, or canceled, while payment details remain easily accessible - giving agents full visibility and control.
Notifications
Real-time notifications keep users informed about booking confirmations, cancellations, and payment reminders. This feature is especially valuable for tour agents, ensuring they stay up to date and can respond quickly when needed.
Mobile Responsiveness
Every screen is fully optimized for mobile, ensuring a consistent and smooth booking experience across all devices.
