Convogrid

ConvoGrid.ai is a platform that enables creators to build, manage, and share conversational AI bots tailored to their audiences. Through an intuitive workflow and expressive visual language, it turns complex AI technology into an accessible, creative tool for YouTubers and other digital creators.

Country

Singapore 🇸🇬

Singapore 🇸🇬

2024

Involvment

UI/UX Design, Branding, Website Design

UI/UX Design, Branding, Website Design

Challenges: The key challenge was balancing a playful, youthful design language with robust functionality. The platform needed to resonate with Gen Z creators while remaining intuitive and usable across both desktop and mobile. Supporting complex chatbot features, payment flows, and multiple integrations further increased the need for a clear and well-structured user experience.

Solution: The project was approached with a bold, skewed visual style paired with smooth, responsive interactions. User-centric workflows, mobile-first considerations, and seamless integration of core features - such as chatbot creation, conversation management, and analytics—shaped a platform that feels both expressive and highly functional.

*The bots shown are conceptual examples created for design purposes and do not imply official partnerships or endorsements.

Redefining the Experience

Before the collaboration, the platform existed as BotGrid with a basic, functional interface. This project marked a turning point—shifting the product toward a more intuitive and visually engaging experience designed for Gen Z and creator-focused users. Through stakeholder interviews and competitive research, key usability gaps and design opportunities were identified. The result is a refreshed interface with clearer navigation, stronger content prioritization, and a modern visual language that brings energy, clarity, and excitement to the product.

Wireframes

The initial wireframes focused on clarifying navigation and core workflows. Key features - such as chatbot creation, bot management, and conversations - were mapped through iterative prototyping, allowing user flows to be tested early and refined based on feedback.

Visual Style and Branding

The visual language blends bold gradients, skewed shapes, and vibrant color accents to reflect the energy of a Gen Z–focused creator platform. Emojis and subtle animations—such as confetti effects—add a playful layer while preserving clarity and usability. The branding, including the logotype, was designed to express accessibility, creativity, and innovation.

Features / Chatbot Creation Flow

Users can easily build bots by connecting content from multiple sources, including YouTube, web pages, and files. The interface and guidance were designed to be intuitive and approachable, simplifying the setup process for creators of all experience levels.

Main Chatbot List

The main page features a curated collection of bots displayed through engaging visual cards. Each card highlights an avatar, achievement badges, and key stats such as likes and comments. Filters and tags - like Trending or Entertainment - make it easy for users to explore and discover bots.

YouTube Plugin Integration

Once activated through ConvoGrid, the plugin appears directly on a creator’s YouTube page, enabling viewers to start a conversation with the AI-powered bot instantly. Clicking the button opens a compact, non-intrusive chat modal that feels native to YouTube’s interface. This approach allows creators to stay connected with their audience without interrupting the content experience.

In-Platform Conversations

Beyond the plugin experience, users can also interact with bots directly on the ConvoGrid platform. The built-in chat interface supports seamless switching between bots while preserving full conversation history for easy reference. Imported bots maintain their unique personality and visual identity, thoughtfully adapted to fit ConvoGrid’s cohesive experience. Whether engaging with native or imported bots, users benefit from a consistent and intuitive interaction model.

Badge System

Badges on ConvoGrid visually highlight a bot’s popularity, credibility, or activity. Displayed directly on bot avatars, they add emphasis and help standout bots gain visibility across the platform. The badge system is minimal yet distinctive, reinforcing trust and making top-performing bots easier to discover.

Bot Sharing

The platform makes sharing bots across social media effortless. Users can promote their own bots or help others discover useful assistants through built-in sharing tools that generate links and support quick posting to platforms like LinkedIn, Twitter, and Instagram - expanding reach and driving new users to ConvoGrid.

Payment System

Multiple payment integrations - including PayPal, Google Pay, and credit cards - were designed to support flexible plan upgrades. Both successful and error scenarios were carefully considered, ensuring smooth payment flows and clear recovery paths when issues occur.

Mobile Responsiveness

The platform follows a mobile-first approach, allowing users to create, edit, and manage bots seamlessly from any device. The interface adapts smoothly to smaller screens while maintaining usability, clarity, and visual appeal.

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